One of the weirdest Raw ratings patterns ever took place last night, but overall the show did an average of 2.94 million viewers, up nine percent from last week due to the PPV bump, indicating a lot of curiosity coming off the TLC show.
However, the hour-to-hour drop was among the largest in history.
Raw finished third for the night on cable. The Washington Redskins vs. Philadelphia Eagles game did 11.28 million viewers, and the other show that beat Raw was the SportsCenter episode after the game.
Dancing with the Stars on ABC with Nikki Bella did 9.15 million viewers.
On average, 23 percent of those watching the first hour weren’t watching the third hour. In reality, the turnoff number would be much higher because the start of the show was likely well above the first hour average, and the end was likely lower than the third hour average. Even in the male 18-49 demo the drop from hour one to hour three was 19 percent.
The three hours were:
8 p.m. 3.33 million viewers
9 p.m. 2.97 million viewers
10 p.m. 2.56 million viewers
Here’s a chart from Paul Fontaine that looks at Raw ratings in 2017 and how they compare to last year’s numbers: