For fans jaded by overt professionalism in sport, decisions made without a business motive, or, at least, one that will not pay instant dividends, are not merely refreshing, but strike at the heart of what makes it so captivating.

Advertisement

In the summer of 2012, Michelle Dillon was at a crossroads in her career. The former Commonwealth Games 10,000m runner and sixth-place finisher in the Athens’ Olympic triathlon had been coaching an elite group of London 2012 hopefuls including Will Clarke, Jodie Stimpson and her own husband, Stuart Hayes.

Once the chase for selection and the crescendo of Hyde Park had petered out, it was time for all to take new directions and for Dillon to consider her options. The truth for multisport coaches is that financial rewards lie with schooling large groups of trusting amateurs. Most professionals don’t earn all that much, meaning coach earns a percentage of not a lot for a role that can demand undivided attention – particularly if the athlete in question has never attempted the sport before.