Protesters who for over a year have railed against the “extremist” policies of the North Carolina legislature are now bringing their fight to the voting booth as the movement known as Moral Mondays launched a bold initiative to get-out-the-vote this week.

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“We have exposed the hypocrisy,” Rev. William J. Barber II, chief organizer of the protests and head of the state chapter of the NAACP, said during a rally outside the General Assembly in Raleigh on Monday. Now is the time to organize.”

Organizers estimate that upwards of 3,500 protesters from across the state attended the mass demonstration before splitting up into smaller factions for “teach-ins” to discuss the group’s new voter outreach strategy.

In what the group is calling an “aggressive” statewide voting campaign, several dozen youth activists who have undergone extensive training are now being deployed to hundreds of communities in North Carolina to initiate “deep organizing work and voter registration.” Dubbed the Moral Freedom Summer, the new campaign is a nod to the 1966 Mississippi voting rights drive when youth activists partnered with local civil rights organizations to educate and register disenfranchised African American voters.